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About Us

Big Idea

It all started with an idea of providing the best of Indian Ethnic Fashion globally. One of our founder- Apeksha, who is based out of Surat, a textile hub of India is famous among friends and family for her knowledge in Dress material, Texture, Color Combination and fashion Trends. People travelling to the city have been taking her help in buying different Ethnic Sarees, Lehanga and Dress Material for their various needs like formal wear, Marriages or other such Ceremonies. Then the BIG IDEA of providing best of ethnic wear right at their door step was conceptualized. Fashion savvy Apeksha has been a master mind for not only conceptualizing but also the execution of the BIG Idea.


DESI BUTIK is the global online market player in Indian Ethnic Fashion. We strive for the highest standard by offering Best and Latest in Indian Ethnic Fashion. We interpret this category, to cater to lovers of Indian fashion from around the world. A one stop online platform offering the widest variety of popular and trendy ethnic fashion, our online store offers it all starting from wedding sarees and lehengas to contemporary Indo-western outfits and more.


Why Are We Special?

DESI BUTIK brings together the best of Ethnic Fashion from the Indian subcontinent to India lovers across the world. Our online collection of attires is curated exhaustively, with products sourced from the remotest corners of Gujarat. The objective is to offer not just the Largest Range of Ethnic Wear but also the largest collection of Regional Specialties that comprises of handmade products by artisans and weavers bringing out the clothing heritage of the country.